Influencer Marketing- Growth in 2022 and why it’s Still Working

When the pandemic hit the world, the influencer marketing industry was thought to come to a standstill. There was uncertainty about the impact of influencer marketing on both brands and creators. 2022” Influencer marketing is stronger than ever, and brands are projected to spend $15 on influencer marketing in 2022.

But, have you ever thought about what the reason behind it is? Let’s talk about it in this video.

• TikTok will Gain a Bigger Share of the pie: TikTok is contagious and addicting and will continue to grow in 2022.
• In 2022, brands will invest in creator-friendly tools. Brands will use new features to develop creative partnerships and reach more followers through creative content.
• 2022 will be the year when influencers will dominate the entire marketing funnel. There will be a shift towards social commerce as more consumers will shop directly from social networks.
• Rise of LinkedIn influencers which will show no signs of slowing down.

Hey, how are you all set to jump the bandwagon and include influencer marketing in your marketing strategy? If so, Social Sensei can be your knight and shining armor.